Top Five Most Sought-After Cosmetic Treatments of 2025

As the new year approaches, so do new trends in aesthetic rejuvenation. Over the last few years, plastic surgery has experienced a boom in popularity, and 2025 will continue to democratize cosmetic treatments with new technology and cutting-edge techniques allowing patients fully customizable options, aligning with the current trends in the industry. Next year, patients will continue to seek treatments with the most natural results, so customization is the name of the game — all areas of beauty, from skincare and makeup to plastic surgery, are experiencing a rise in prioritizing complementing our natural features instead of trying to change them. In terms of cosmetic treatments, this means ditching old-fashioned implants and moving away from dramatic lifts toward preventative care and minimally invasive procedures. In fact, one of the biggest trends in the coming year is the “undetectable plastic surgery era.” Now, there is an emphasis on enhancing proportions and contour to highlight unique beauty, making patients more interested in tweak-ments and natural alternatives to classic procedures. The team at Barrett Beverly Hills has compiled a list of the top five most sought-after treatments for 2025 for anyone researching plastic surgery for the new year.

1. Fat Transfer Breast Augmentation:

No matter what’s trending, breast augmentations consistently rank as one of the most common procedures. Next year will be no different; however, one thing that has changed is the type of augmentation patients desire. Since 2025 will emphasize the most natural-looking results, breast augmentations with fat transfers will continue to be a highly sought-after treatment. 

What is a fat transfer breast augmentation?

Originally used as a technique for reconstructive operations, fat transfers to the breasts for cosmetic purposes have grown in popularity over the years, not just for the natural results but for the dual advantage of liposuction. Instead of relying on implants to change the size and shape of the breasts, plastic surgeons can graft excess fat from one body area into the breasts. While implants are still an excellent option, there is the risk of rupture, capsular contracture, or the body rejecting the foreign object. Implants also tend to look and feel more superficial. 

Other benefits include:

• Less invasive than implants
• Less downtime than implants
• Creates fullness and increased cleavage
• Creates symmetry
• Slightly lifts breasts with mild sagging

Who is a good candidate?

Although this procedure is a great alternative to implants, patients looking for a significant increase in size aren’t good candidates as fat transfers can only increase the breasts by one to two cup sizes. Patients experiencing moderate to severe sagging may want to incorporate a lift with their transfer. Ideal candidates are in good general health and have realistic expectations. It’s also necessary for there to be enough excess fat in other body areas like the stomach, arms, or back, for sufficient grafting.

2. PRP Microneedling

Over the last decade, skin care has become one of the fastest-growing industries with nearly everyone adopting some sort of daily routine to care for the body’s largest organ. But, real skin-care fanatics know that basic over-the-counter products can only do so much to correct damage from acne, the sun, and aging. In 2025, patients will continue to push the boundaries for skin care, incorporating one luxury treatment lauded by influencers, celebrities, and dermatologists alike: Microneedling combined with PRP, also known as the “Vampire facial.” 

What is PRP Microneedling?

Microneedling is a skin resurfacing technique for stimulating collagen production and treating superficial facial blemishes. By using multiple miniature needles to puncture the epidermis, microneedling prompts the skin to self-heal and create a brand-new, baby-soft complexion. 

Platelet-rich plasma (PRP) is a naturally occurring substance in blood that is rich in growth factors that stimulate collagen production, enhance tissue healing, and encourage hair growth. During the procedure, a small amount of blood is drawn and placed into a centrifuge to separate PRP from the rest of the blood cells. The PRP is then applied to the face topically, resulting in skin regeneration.

Other benefits include:

• Treats scarring
• Superior skin rejuvenation than basic skincare
• Safely targets multiple skin lesions
• Long-lasting anti-aging effects
• Increases skin elasticity
• Improves sun damage
• Eliminates warts, moles, superficial non-melanoma skin cancers, benign skin growths, and general blemishes

Who is a good candidate?

Good candidates for this treatment experience skin blemishes ranging from purely cosmetic challenges like fine lines and wrinkles to scarring from medical procedures or other damage. Patients should be prepared to deal with consistent aftercare as swelling, bruising, and wounds are common after the treatment. 

Unlike laser skin resurfacing techniques, which cause heat damage unsuitable for darker skin tones, microneedling is safe for everyone. However, patients with hepatitis C, HIV, AIDs, blood or skin cancer, should avoid the treatment. Patients who have used Accutane within six months of the treatment, have wounds/infections, are pregnant or breastfeeding, or have undergone radiation in the last 12 months are not good candidates. 

3. Nonsurgical Butt Lift

While we’re coming to the end of the BBL era that disrupted the zeitgeist for the last 5 years, patients still desire an hourglass silhouette and sculpted body contour. Patients are seeking an alternative to the notoriously dangerous traditional Brazilian Butt Lift, which is an intense operation with a high fatality rate. Nonsurgical butt lifts provide a more natural option for achieving the perfect rounded backside. 

What is a nonsurgical butt lift?

Nonsurgical butt lifts, or liquid butt lifts, are an outpatient procedure that uses dermal fillers to sculpt the buttocks. Instead of the extensive fat grating involved in a traditional BBL that results in open wounds, stitches, and considerable recovery, a liquid butt lift is noninvasive while still enhancing the shape and size of a patient’s backside. During the procedure, the injector typically uses Sculptra to inject strategic areas of the butt and hips to add volume and lift, creating a more shapely and fuller appearance.

Other benefits include:

• Improves the appearance of stretch marks
• Fills hallowed areas, effectively reducing the appearance of cellulite
• Reduces the appearance of hip dips
• Treats sagging or drooping skin 

Who is a good candidate?

Patients need to have realistic expectations surrounding nonsurgical butt lifts — those looking for permanent results or those with a significant amount of sagging skin that will likely require surgery to remove skin and tighten the area. It’s crucial to understand that dermal fillers are not permanent and cannot fundamentally change the body. Ideal candidates want a subtle enhancement to their contour with minimal downtime and recovery.

4. Under Eye Surgery

A plastic surgery trend that will carry over from this year to the next is blepharoplasties or eyelid lifts. The operation appeals to patients across demographics with people of all ages and genders paying closer attention to their eyes whether it be from social media’s ubiquitous presence or the never-ending Zoom calls and telecommunication of working from home. Blephatoplasties are now competing against traditional juggernaut treatments like rhinoplasties and breast augmentation as one of the most popular cosmetic procedures. It’s extremely sought-after among the anti-aging crowd as, unlike the rest of our skin, the eyelids contain no subcutaneous fat and measure in at about 0.05mm, making them more susceptible to signs of aging as our collagen levels decrease.

What is a blepharoplasty?

A blepharoplasty is a surgical procedure to remove extra skin from the upper or lower eyelids to reveal a more youthful and rested appearance. Depending on the patient’s desires, blepharoplasties can target the upper eyelid, the under-eye area, or both. The surgeon will make incisions within the natural crease to remove excess skin and tissue and tighten the underlying muscles. Since the surgeon makes the incision inside the eyelid, there's no visible scarring for lower eyelid surgery. 

Other benefits include:

• Improves the look of under-eye bags 
• Eliminates wrinkles and puffiness
• Removes dark circles
• Achieves a more alert appearance 
• Treats periorbital puffiness

Who is a good candidate?

Most candidates have experienced significant effects from aging, with their eyelids drooping after years of use. Eyelid surgery can serve aesthetic purposes, but it could be medically necessary for those who experience problems with their peripheral vision due to excessive drooping. Patients who are genetically prone to dark circles are also great candidates for the procedure. Individuals experiencing eyelid ptosis, which is a diagnosable medical condition that causes the eyelid to droop over the eye, require a different procedure and are not good candidates for blepharoplasties.

5. Fat Transfer to Face

Dermal fillers enjoyed a few years dominating the cosmetic surgery sphere but as we move into 2025, the biggest trend is prioritizing natural results instead of the “overdone” look.  Gone are the days of over-filled plumped-up faces suffering from filler fatigue, now there are better strategies for filling in wrinkles and plumping the face. Similar to breast augmentation, fat transfers are becoming an increasingly popular alternative for patients who want to add facial volume. In 2024, searches for “fat transfer” increased by 253% and will continue to climb in 2025.

What is a fat transfer to the fat?

Fat transfers utilize the patient’s own fat to create a refreshed, youthful appearance without synthetic filler or surgical implants. This facial rejuvenation method lasts significantly longer than filler as the results are permanent — the temporary nature of dermal fillers is the main contributor to filler fatigue. By using liposuction, the procedure has a dual benefit as it will also remove stubborn body fat during the grafting process. 

Other benefits include:

• Long-lasting results without residual scarring
• Corrects asymmetries
• Eliminates shallow scarring

Who is a good candidate?

Patients looking for a substitute for temporary fillers are excellent candidates for fat transfers — it’s especially attractive for people who want to avoid looking overfilled. However, patients must have enough excess fat for sufficient grafting treatment. Other factors that make a good candidate include people experiencing the effects of aging, those who want to correct facial asymmetry, and those with early signs of jowl formation along the jawline. 

I’m interested in one of these treatments, what are the next steps?

If you’re interested in any of these procedures, Barrett Beverly Hills offers in-person and virtual consultations for potential patients. Our practice sets the standard for natural-looking results with a holistic approach to effectively minimize post-surgical downtime and scarring. For more information about us, call (310) 398-2648 or complete a virtual consultation form. Keep up with us on social media via TikTok, Instagram, Twitter, Realself, and YouTube, and subscribe to our blog for updates. We look forward to guiding you on your journey!